Sales Simplified – The Golden Rules

Sales Simplified – The Golden Rules

Continuing our mission to demystify sales, particularly for non-sales professionals with a sales role, here are the promised golden rules.  They are simple and their impact is guaranteed. Trigger Positive Emotions Top performing sales people excel at Grace: using...
Selling Professional Services

Selling Professional Services

Sales: the essential activity from which all growth, even survival itself, is achieved. It’s a very harsh value delta (to use an old sales theory term). Without selling, revenue shrinks, resulting in the loss of ground against the competition at the very least. On the...